SNOW XUE GAO is a luxury womenswear brand based in New York. Designer Snow Xue Gao launched her eponymous label in 2017 after she received her Master's degree in Fashion Design and Society at Parsons the New School of Design, New York. Snow’s asymmetric draping and tailored line break away from conventional definitions of feminine and masculine. Influenced by her experience in the design department at Jason Wu and producing her collection under the tutelage of Martin Greenfield. Soon after her graduation, with the commercial development of the same collection, she started selling globally and got invited to show on-schedule at New York Fashion Week. Snow was nominated for the LVMH Prize and the Forbes Asia 30 Under 30 list in 2018. She was triumphant in winning the Swarovski &Vogue Talents New Generation Award, Vfiles Runway Award, and Camera Buyer Italia Award.
Snow's aesthetic heavily influenced by the Art movements and Costume culture between Eastern and Western. And having grown up during 00s in Beijing, and educated in New York. Snow also relates with the collision of cultural and epochal references. “Duality” is the core of her aesthetic. Her professional and mixed culture background always prevails when it comes to consideration of the balance of garment structure and pattern.
Made in New York
The Snow Xue Gao collection is designed and produced locally in New York City. Her creative process begins with a discovery period at local NYC vintage shops where she uncovers styles and silhouettes from bygone eras that can be reimagined as contemporary pieces. Using her signature draping technique, Snow cuts and contours each idea into bold shapes.